BRAND DAY · DELIVERY SYSTEM
THE HOME

Run a Brand Day. Without thinking.

Every workbook, every IP system, every client flow. Built so you can run a Brand Day at 70% pre-completion. And so future operators can run it without you.

01

Active Clients

+ New Client
02

Master Templates

Build once. Fork per client.
PRE-DAY · INTAKE
Prep Doc
5 pages · Context · Brand & Beliefs · Offers · Logistics
Built. Client fills before Brand Day.
WORKBOOK · DAY 1
Brand Workbook
20 pages · Personality · Perspective · Positioning · Narrative
Built. Editable per client.
WORKBOOK · DAY 1
Content Workbook
25 pages · Strategy · Production · Distribution
Built. All 25 slides editable.
WORKBOOK · DELIVERABLE
Voice Workbook
10 pages · Character · Tone · Language · Proof · Constraints · Visual · Test
Built. Brand Bible Part 03.
WORKBOOK · DELIVERABLE
Hook Bank
8 pages · 6 archetype buckets · 90 hook patterns · ranking
Built. Brand Bible Part 04.
CARD · DELIVERABLE
Avatar / Hero Buyer
One-page printable · Buyer behaviour · Wants & doesn't want
Built. Editable single page.
RUN SHEET · DAY 1
Run Sheet · Day 1
Facilitation script · time-boxed · milestone checkboxes
Built. Live during Brand Day.
RUN SHEET · DAY 2
Run Sheet · Day 2
Shoot day script · 4 pillars · 12 short clips · B-roll
Built. Live during shoot.
SIGN-OFF · END OF DAY 1
Sign-Off Page
Single-page artefact · client + facilitator both sign
Built. Locks Day 1 outputs.
REFERENCE · SALES
Case Study Bank
5 cases · Before/After · Mechanism · Belief · Assets on file
Built. Sales + editor reference.
DELIVERABLE · DASHBOARD
KPI Dashboard
4 layers · baseline / 30 / 60 / 90 day targets · anti-metric
Built. Operator owns this.
DELIVERABLE · BRIEF
Lead Magnet Brief
3 magnets · Map · Audit · Playbook · 5 As targeting · production status
Built. Each magnet ties to a pillar.
DOCUMENT
Brand Bible
9 sections · long-form · client deliverable
Not built. Synthesised post-Brand-Day.
03

The 12 IP Systems

Each one is a defensible filter. Update once, every client benefits.
04

Client Flow

Pre-engagement to handover. Each phase has a trigger and an output.
05

Automation

Stripe → Make → Anthropic → JSON → Notion. The end-state.
TRIGGER
Stripe Webhook
Fires when client pays first $5K or full $10K.
Not built
SCRAPE
Intelligence Pull
YouTube transcripts · Podcast · LinkedIn · X · long-form
Not built
PROCESS
Anthropic API · 12 Systems
Voice extract · Proof Stack · Beliefs · Archetype
Not built
WRITE
JSON Populator
Writes clients/{slug}.json · single source of truth
Not built
NOTIFY
Slack Notification
"Joe's drafts ready for review"
Not built
REVIEW
Sean Polishes
Open workbook URL · review pre-filled fields · edit · lock
Workflow ready · pipeline pending